Not skeuomorphic bastardisations of what should be text communicating a message. Actual, naked websites.
You probably build websites and think your shit is special. You think your 13-megabyte parallax homepage is going to win you awards.
You think your 40-pound jQuery file and 83 polyfills give old browsers a thrill because they finally have box-shadow.
Wrong. Your perfect website is lightweight, responsive, works in every browser, is accessible to everyone, and is legible enough to get your point across.
We've been building websites like that since the beginning. No trends, no bloat, no nonsense.
Your site exists to communicate a message. Everything we build starts and ends with that message. If a design element doesn't serve the content, it doesn't exist.
Every kilobyte has to earn its place. We don't load seven font faces to say "Hi" at 100px. We don't animate things nobody will ever see.
The web is for everyone. Our sites use semantic HTML5, proper heading structure, and work with screen readers, keyboards, and every browser you can name.
We don't dress up three lines of copy across seven full screens. We don't add bobbing buttons to show off scroll plugins. We put content on the screen and let it speak.
"All the problems we have with websites are ones we create ourselves. Websites aren't broken by default."